6 Convention Marketing Tips Everyone Should Learn
Convention marketing tips can make or break your next event, and there are some tips that everyone should learn in order to be successful. It is important to create a plan that fits with your targeted audience so you get great results. Comparing printing companies and prices can help you choose the best company to provide the services that you are looking for.
One tip that is often neglected is to let current customers know about your convention attendance, and this can mean overlooking consumers who already know and like what you offer. Product demonstrations can help consumers see and experience your products, and make an impression, before they decide to try your business.
It is a good idea to take advantage of industry publishing opportunities, and every convention will have bloggers and journalists willing to cover your business. The last tip involves making sure that you have more than enough company literature and products available during the event, because you do not want to miss out on potential sales and brand exposure.
1. Create a Convention Marketing Plan for Your Targeted Audience
Your convention marketing plan should be a great fit with the audience and demographics that you want to target. Consider what the targeted audience is interested in and which aspects of your product or service appeals to this need. This will make your plan highly relevant and help you get superior results from any event.
2. Compare Printing Companies as Well as Prices
Make sure that you compare convention printing companies as well as the prices charged, in order to make the right decision for your convention marketing materials. A common error is to just look at the cost and neglect to research the company history and customer rating. You could end up with the cheapest price but this may be reflected by a lower quality.
3. Alert Current Customers about the Convention Attendance
One of the most helpful tips for convention marketing is overlooking your current customers. Many people assume that the event should be marketed to strangers and consumers who are not currently customers. When you let your current clients know about the event you could see your attendance and sales go up as a result.
4. Don’t Forget Product Demonstrations
Always remember to include product demonstrations with your convention marketing. This gives consumers a chance to see and experience your products firsthand. This can be crucial to converting the same consumers into customers. A positive impression goes a long way and product demonstrations can help you give a favorable impression of your products and services.
5. Take Advantage of Industry Publishing Opportunities
Choosing printing companies to create materials is important. But so is taking advantage of any industry publishing opportunities at the event. Your convention marketing strategy should include speaking to any journalists and bloggers who attend the event in order to boost your brand exposure and company image.
6. Ensure Adequate Supplies of Product and Company Literature
When choosing printing companies and materials always make sure that you have plenty of product and company literature for those in attendance. The last thing you want is to have visitors and run out of products or materials. This could have a drastic impact on your sales results and makes your company seem unprepared and unprofessional.
What other convention marketing tips can you share? Where did you find out about these tips?