5 Ways to Boost Your Traffic at Medical Conferences and Trade Shows

Medical conferences and Las Vegas trade shows can be a good way to boost your sales and increase interest in your business. But only if you attract quality traffic to your booth.  There are some tips and secrets that can help you boost the traffic that you get at these events. One of these is to make sure that you always have a plan in place before the event even starts.

Effective promotion before an event can make a big difference in the number of people who stop by your area and simply waiting and hoping during a show is usually not enough to give you exceptional results. You should clearly understand the event objectives so that you can achieve the desired results, otherwise you could be wasting money and resources without getting the outcome that you want.

One of the best things that you can do if you want more traffic at the events where you exhibit is to be proactive rather than reactive. This will help you engage those who attend and grab more attention for your company and products. A big mistake that some make is to market only to new customers, if you don’t include existing customers out then you could be missing out on more visitors.

1. Always Have a Plan in Place for Medical Conferences

As soon as you realize that there are medical conferences that you may want to exhibit at then you need to start making a plan for the event. Advance planning should be accomplished as early as possible so that you can develop marketing strategies, order promotional materials, and even determine the best booth design and other relevant aspects.

ANI: The 2014 HFMA National Institute is coming to Las Vegas in June of 2014.

2. Effectively Promote Your Booth Before Las Vegas Trade Shows

Las Vegas trade shows and medical conferences should be effectively promoted well before the event is scheduled to start. If potential customers do not know that you are exhibiting at the event then they will not realize they can find you there, and you may not get the reception and traffic that you are hoping for during a show. Your visitors will be highly qualified and more likely to convert to customers.

Las Vegas Trade Show Exhibit by the Design Factory

3. Know What Your Event Objectives Are

When you plan on exhibiting at medical conferences and Las Vegas trade shows it is very important that you know what the objectives are. These goals may not be reached if they are not clearly identified early on. A common reason for poor showing during these events is not knowing what you want to accomplish, and this can be avoided if you outline your objectives in the beginning.

4. Be Proactive Instead of Reactive

Being proactive when you exhibit at medical conferences will usually give you far better results than being reactive. If you want more traffic then switch from a reactive approach to one that is proactive instead. This means not relying on the trade show management for traffic. If you are proactive then you will take charge of this instead, using available customer info and leads for promotion purposes.

5. Market to Your Existing Customer Base as Well as New Customers

If you want to draw in crowds at the Las Vegas trade shows that you exhibit at then you need to make sure that you market to your existing customers as well as consumers who may be new customers. Since current customers are already familiar with your brand and products then they are likely to visit you at the event, and this can help draw in new customers as well.

Are there any techniques that you have successfully used in the past to boost traffic to your booth at medical conferences?

Elizabeth Crane

Elizabeth Crane grew up not wearing a helmet, drinking from the hose and not wearing a seat belt. She managed to survive and now spends her time developing websites, drinking coffee, and eating chocolate.

Leave a Comment