Auto Trade Shows

6 Important Questions that May Help You Maximize Your Return on Investment with Auto Trade Shows

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If you exhibit at auto trade shows then you want to maximize the return that you get on the investment that you make, and there are some questions that can help you do this. One area of consideration is the reasons that you are exhibiting in the first place, and another concern is whether the goals that you have set are clear and well defined.

Auto Trade ShowsYour convention booth should stand out in a crowd. If you do not manage this then your exhibits could be lost in the background and overlooked by the visitors. One of the top questions you should consider is whether you are picking the right events or if you are making less than ideal options instead which end up costing you time, money, and sales.

A ranking system can be very beneficial. This will help you keep track of leads generated as well as ranking any leads that you receive during an event. One of the biggest mistakes made by exhibitors is failing to evaluate the results that you get from each show; because this can help you make positive changes and boost your results next time.

1. Why are You Exhibiting at Auto Trade Shows?

You need to be aware of why you are exhibiting at auto trade shows if you want to succeed, and this should be the first question that you ask yourself. Do you want to drum up new customers, show consumers what you are offering, generate leads, or all of the above? Knowing this will help you develop a more effective strategy so you meet these objectives.

2. Are Your Goals Well-Defined?

Before you register as a vendor at auto trade shows, it is very important that you have clear and well-defined goals in mind, and a plan to reach these goals in simple and easy steps. If you determine that your goals are muddled or that they are not well-defined then you may want to clarify what you are trying to achieve so new goals can be set.

3. Does Your Convention Booth Stand Out in a Crowd?

Your convention booth only has seconds to impress and engage visitors at a show. If you do not stand out among a sea of competitors then you are losing the battle right from the start. You want visitors to quickly notice your area and want to come and see you. But this won’t happen if you are just like everyone else.

4. Are You Choosing the Right Events for Your Company?

Some auto trade shows may be a better fit with your business than others may, and you should select your events very carefully with this in mind. Consider all of your options and then look at which events pair best with your services or products. Since most people cannot attend every show held each year you need to make sure those that you do attend will give you the best results possible.

5. Do You Have a Ranking System in Place?

If you are not generating leads at auto trade shows then why spend the money in the first place? Determine whether you have an effective ranking system in place that gives each customer and potential client a rank that indicates the value that they represent. This can help you decide where your time and money will be best spent and which leads are top priorities.

6. Do You Evaluate the Results After Each Event?

This question is crucial, and the results from each aspect and component should be monitored. From the design of your convention booth to the promotions and marketing materials, keeping track of the results you get from each can help you build a more successful strategy and make small changes that can improve your results.

For more information about trade show exhibits and maximizing your ROI visit the Design Factory website at

What strategies and techniques have you used to maximize your return on investment at auto trade shows? How well did these work?

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Elizabeth Crane

Elizabeth Crane grew up not wearing a helmet, drinking from the hose and not wearing a seat belt. She managed to survive and now spends her time developing websites, drinking coffee, and eating chocolate.