7 Important Trade Show Booth Design Considerations
There are many things that you should consider before you decide on a final trade show booth design. If these are overlooked then you could end up getting less than stellar results for your expense. The design used should reflect the marketing strategies that you have decided on, and you need to create and stick to a convention exhibit budget.
The key messages that you will use for your displays need to be on point and extremely effective at appealing to the consumers you are trying to reach. Another big priority is a professional appearance, because your booth will reflect your company image and credibility. You also need to make sure that your staff at the event will have enough room to move around and respond to visitors.
Lighting is another important aspect with the design process. Dim or dark areas are not very appealing and may make it hard for visitors to see your displays. Crating is one factor that most vendors do not think of right away but this can be important in order to store the booth components in between events and protect them during transport.
1. Does the Trade Show Booth Design Reflect your Marketing Strategies?
You should have your marketing strategies figured out before you start the trade show booth design process, so that you can include concepts and principles from these strategies into your final design. If you offer many products then you may want to concentrate on just the top sellers, because having many items may seem cluttered and confusing to consumers.
2. What is your Convention Exhibit Budget?
It is imperative that you set a convention exhibit budget, and then make sure that you stick with this throughout the entire process. You may have to prioritize, and choose some features over others at times. Sticking to the budget will ensure that you also have financial resources available for other important purposes as well.
3. Are your Key Messages on Point and Effective?
The key messages incorporated in your trade show booth design need to be on point and extremely effective. If the message is bland, boring, or uninspiring then visitors will have no reason to stop by and find out more.
4. Does the Booth have a Professional Appearance?
Professionalism is a top concern with trade show booth design, and this will influence the final appearance of your convention exhibit and displays.
5. Will your Staff Have Enough Space?
The traffic flow and room to move around should always be remembered every step of the way when it comes to trade show booth design. If your staff cannot get to needed materials or navigate through the exhibit easily then this could be a problem.
6. Is the Lighting Optimal?
Lighting can make or break even the best trade show booth design, because this aspect will help show your materials and graphics in the best possible way. If the light is too bright it could cast a harsh glare over your area. Special effects and lighted displays can add a dramatic impact.
7. Will Crating be Needed?
Creating the perfect convention exhibit when you buy these items should include a determination about the crating that will be used. If you plan on having the components shipped on a regular basis or they must be sent over a long distance then special crating requirements may be desired.
What were the top considerations worth your last trade show booth design and were you happy with the results that you saw?