6 Tips for Exhibiting at Bridal Trade Shows
This post may contain affiliate links or Google Ads and we may earn a small commission when you click on the links at no additional cost to you. As an Amazon Affiliate, we earn from qualifying purchases. This is at no additional cost to you and helps with our website expenses.
Exhibiting at bridal trade shows can help you boost your company interest and sales. There are some convention tips that can help you succeed at this. The location of your booth is a crucial consideration, and some locations are much more desirable than others are so you need to know where the ideal location is on the show floor.
Make your booth unusual or unique in some way in order to attract more traffic and stand out from your competitors. The front of the booth and the main traffic areas should be kept clear and free of materials and marketing items. You will need to place a priority on lead generation in order to get better results from your event exhibition and enlarge your targeted recipient list.
One tip that is commonly overlooked is to make sure that any drawings or giveaways that you hold are theme appropriate and relevant to the bridal industry, otherwise you may not get the expected results. A great swag bag can be created that does not cost a fortune, when you use a little creative thinking and offer items of value to the visitors.
1. Booth Location can be Critical with Bridal Trade Shows
The location of your booth at bridal trade shows can help determine whether you succeed beyond your expectations or end up disappointed. Booths that are situated near the aisle ends and those located by entrances and exits tend to get higher traffic flows, so you may want to pay a little more in order to get one of these locations.
2. Convention Tips include making your Booth Unusual or Unique
Many convention tips and advice on exhibiting at bridal trade shows cover making your booth unusual or unique in order to gain attraction on the event floor. Add some motion, include the latest in technology, or wow visitors in some other way. Think outside of the box and consider ways to make your booth different from everyone else.
3. Keep your Booth Front and Traffic Areas Open and Clear
When you exhibit at bridal trade shows it is very important to keep high traffic areas and the front of your booth clear of items and clean. Visitors may avoid booths that seem congested or that have long lines that are moving slowly. Make it easy for traffic to flow through your area quickly and efficiently.
4. Make Lead Generation a Priority
Lead generation is a top topic with convention tips, because this process is vital for successful companies. There are many ways that you can gain contact information from visitors at bridal trade shows. Drawings, discounted products and items, and other offers can help any booth gain leads with very little effort.
5. Make Giveaways and Drawings Theme Appropriate
When your exhibit at bridal trade shows uses giveaways and drawings it is very important that the prizes are theme appropriate. Make sure that the prizes you use will appeal to brides and others in the wedding industry. Vacations or honeymoons can be offered even on a smaller budget. Many other prizes are highly relevant and appropriate as well.
6. Create an Inexpensive Swag Bag
Swag bags are popular as the topic for convention tips as well. You can create an impressive array of inexpensive products that will draw visitors to your booth at the event. Samples of products, good quality costume jewelry, discount coupons, and other gifts can be combined to make your swag the best at the show without costing a small fortune.
The Winter Bridal show will be in Las Vegas January 17th and 18th at Cashman Center. For more information click here.
What tips are you willing to share for exhibiting at bridal trade shows?