Trade Show Exhibits | How to Choose the Right Types of Exhibit Booths
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When it comes to the types of exhibit booths that you choose for your trade show exhibits this decision is a very important one. There are four main types that you will find when you start your search, and these are the standard picks. You will find linear designs, perimeter choices, peninsula options, and island picks.
You can also choose a custom designed convention booth that is created specifically for your company. Although this choice may be more costly up front you are more likely to get the results that you are looking for from a custom display.
The Pros and Cons of Standard or Linear Exhibit Booths
Linear trade show exhibits are the booths that will share a common wall in the back. These will be designed so that they can be placed adjacent to displays on one or more sides as well. Corner booths are considered to be this type as well, but they will be open to more than one aisle.
In many areas and locations you will not be allowed to hang any signs over your exhibit when you choose this type of booth. The maximum height may also be limited to 8 foot. But each venue and organization responsible for the trade show may have different requirements and limits.
Are Perimeter Wall Trade Show Exhibits Effective?
Perimeter exhibit booths are a popular choice if you want to go with a standard design instead of spending more for a custom option. These trade show exhibits are created in order to provide the right environment for perimeter locations in the venue. These can include a height of up to 12 feet instead of the 8 feet offered by a standard linear design.
Because this type of exhibit is placed along the perimeter walls it can be effective and may increase your booth exposure. This can mean more visitors in a shorter time period if your displays grab attention and draw in potential customers.
What are Peninsula Booths?
Peninsula trade show exhibits are a third booth choice when you are ready to buy. These are typically at least 20 feet by 20 feet and they can be very hard to miss on the show floor. Normally you will be able to place hanging signs above a peninsula design. This may not be allowed with linear or perimeter booth types.
The larger size attracts attention and may help you boost interest in the products or services that you offer. This is especially true when the right graphics and displays are used together with the ideal booth design.
Island Exhibits may allow more Access and Exposure
Trade show exhibits that follow the island design pattern are one of the top choices but these may also be more expensive than some other booth types. These are also larger sizes and generally start at 20 foot by 20 foot, and island booths may go up in size from this starting point.
One of the reasons why many choose an island display is because it is surrounded by aisles on all four sides. This maximizes access and exposure, and can be a good way to draw in targeted consumers and grab their attention quickly.
Custom Design Booths may be the Best Choice
Exhibit booths that are custom designed to meet your specifications and preferences are usually more expensive. But you can get additional benefits that may work harder for your company and what you can offer potential visitors. When you choose the custom option you decide which sizes and features you want and the budget that you have to work with.
Which trade show exhibits and booth types have you used in the past and what results did you get?
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