Trade Show Booth Ideas for Beginners to Shine at Conventions

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John Steinbeck once said, “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” The same goes for trade show booth ideas. Once you start the process, the ideas start flowing. To get your creative juices flowing we have five concepts to get the ball rolling.

Trade Show Booth IdeasThere are a number of trade show booth ideas for beginners that can be very helpful. There are also many common mistakes and errors that can be made. If you want to succeed then you should have a variety of ideas to choose from so you can get the best possible display and the largest number of visitors and sales during the event. Some great ideas include:

  • When you are just starting out then it may be advisable to rent a small booth. You can always purchase or up size later on if you decide to continue.
  • In order to get the best marketing at conventions you may want to use an open space. Visitors will be able to move through easily and there is no back up of traffic around your area.
  • When you design or choose the booth and display items make sure that all of the components provide a unified appearance, and include your branding wherever possible.
  • If you are looking for flexibility then a modular booth may be the best choice, because you can use the various components in different configurations.
  • If you hold a drawing or contest for visitors and the prizes are useful items that carry your brand or company logo then you will attract more visitors, generate more leads, and keep your company in the mind of the visitor in the future.

Now, let’s get more in to the details behind these trade show ideas.

1. One of the Best Trade Show Booth Ideas is to Rent Small and Up Size if Needed

If you are looking for trade show booth ideas for beginners then one of these is to rent a small booth to start with, just to test the waters and see what works best for your company. Once you have a little experience then you can always make any changes that are needed, and you can either rent a larger booth or buy one outright in the future.

If you plan on changing things more than once every year or so then renting may be less expensive and involve fewer hassles.


2. An Open Space Means Better Opportunities for Marketing at Conventions

If you want the best marketing at conventions then one of the top trade show booth ideas is to use a booth that utilizes a layout with plenty of open space. You want visitors to be able to approach your area, get marketing materials and any desired information, and then move on. A cluttered design can have a very negative impact on your company and possible revenue.

When you are exhibiting at an event, it’s important to cut through the clutter and stand out.


3. Your Booth and Area Should Appear Unified to Visitors, With Plenty of Branding

There are many trade show booth ideas on the Internet, and  a good one is to create an overall appearance with all of the components that is unified. Adding your brand and logo whenever possible in your display will boost your marketing at conventions and improve your brand exposure and recognition among those who attend the event.

People need to read and understand the primary message of your booth driving by at 65 miles an hour.


4. A Modular Booth Offers More than One Configuration Possibility

Many trade show booth ideas cover modular options. These types of booths are very flexible, and you can arrange the components in different configurations for several looks from one unit. This can be a great idea, especially if you plan on attending a number of events and you want a fresh new look each time so that your booth doesn’t get dated.

5. Hold a Drawing with Useful Prizes that Carry Your Logo

Many trade show booth ideas discuss games and contests, and a drawing can be a terrific way to get noticed and generate leads at the same time. Prizes should be useful items that carry your logo or company information, and this will help with marketing at conventions. When the visitors use your item later on they will remember your company, and are more likely to place an order.

Useful promotional items will be kept and used, and every time the recipient uses it they will think of you.

From our article Helpful Trade Show Advice For Beginners | You’re a Star in the Making

What other trade show booth ideas can you give to beginners who need advice?

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Elizabeth Crane

Elizabeth Crane grew up not wearing a helmet, drinking from the hose and not wearing a seat belt. She managed to survive and now spends her time developing websites, drinking coffee, and eating chocolate.