The MAGIC Show—the Business of Fashion Convention

The Fall MAGIC convention will be in Vegas at the Mandalay Bay Convention Center and the Las Vegas Convention Center August 22nd to the 24th. This is the big one for all things fashion related. MAGIC is the foremost tradeshow event in the worldwide fashion industry. This is where new trends come to life and develop into what the public will be buying and wearing.

Buyers and sellers of shoes; children’s, men’s, and women’s apparel; and accessories will be all be in Las Vegas for this leading fashion event. MAGIC is where fashion happens. The show’s aim is to inspire and unite the fashion community and blend varied trends while offering unbelievable services to its customers.

The MAGIC Show consists of:

  • Men’s Apparel, Footwear and Accessories
  • Women’s and Children’s Apparel, Footwear and Accessories
  • International Apparel and Footwear Contract Manufacturers, Fabric & Trim Manufacturers, and Service & Technology Providers
  • Men’s, Women’s and Children’s Footwear

FN Platform—the Shoe Show

Footwear News in collaboration with MAGIC will present the FN Platform. It is the most all-inclusive collection of footwear brands at any tradeshow in North America. There will be over 1,200 new and evolving brands in efficiently merchandised lifestyle environments. This is the place for one-stop shopping for a complete range of branded footwear for women, men, children, and juniors.

Menswear at MAGIC

MAGIC is the answer for the most widespread variety of menswear in the marketplace today. You name it and it will be there. Casual clothes, suits, sportswear, outerwear, and more can be found here. All merchandise can be found by its category.

The brands being showcased include:

  • DKNY Jeans
  • Haggar
  • Dockers
  • Boston Traders
  • F/X Fusion
  • Island Footwear
  • 7th Revolution Clothing

WWDMAGIC

Women’s Wear Daily and MAGIC Marketplace are collaborating to bring together the finest assortment of accessories and apparel brands from the new to the established. Every trend and price point can be found with over 1,300 brands. The tradeshow exhibits will showcase the newest trends while offering extensive networking opportunities.

Premium at MAGIC

Men’s contemporary designers will be displayed here. Sportswear and denim are just a few of the items that will be part of the fun. This is where fashion, energy, and music play an active role for youthful fashion.

Brands at Premium include:

  • Junk Food Clothing
  • Lucky Brand Jeans
  • Castlebury
  • Ed Hardy
  • Pepe Jeans London
  • Fossil
  • Laguna Beach Jean Company
  • Silver Jeans

S.L.A.T.E

This one is for the hip crowd. If you’re in the surf, street, or skate communities, this is where to gather for evolving talent and the most enlightened brands. This part of MAGIC is being held at the Mandalay Bay Convention Center as its own show with its own unique look and feel. It is adjacent to The Project Global Tradeshow.

Exhibitors at S.L.A.T.E include:

  • Foxhead, Inc.
  • Primitive
  • Hurley
  • Heel Bruise
  • Quiksilver
  • Fyasko
  • 9five Eyewear
  • Hell Fire Canyon Club CWB

STREET UNLIMITED

The diverse tastes of young men are catered to at STREET UNLIMITED. It represents all trends and subcultures including hip-hop, sports, and martial arts. Retailers from mass market chains to individual boutiques offer a broad chance to increase distribution and sales for the partaking brands.

Take a look at some of the vendors at STREET UNLIMITED

  • Enyce
  • Hustler Gear
  • Akoo
  • Dickies Girl
  • New Era
  • Billionaire Mafia
  • Metal Mafia
  • Christian Audigier
  • Mecca 5 Star
  • Steve Madden
  • UFC
ECOLLECTION

Going green has never been better than at MAGIC’s ECOLLECTION. This dynamic group is dedicated to the green lifestyle. Brands that are part of ECOLLECTION work with suppliers and retailers to help build a sustainable future for the fashion industry.

SOURCING

Adjacent to MAGIC is the biggest fashion sourcing event in North America. SOURCING offers one-stop shopping for all different types of apparel and accessories. New materials, fibers, and finished products can be found along with some inspiring show categories for every facet of sourcing.

Kids at MAGIC

Don’t think for a minute that kids will be left out. This is THE showcase for children’s fashion, including footwear and accessories. Almost 1,000 brands will be exhibited to include everything for toddlers all the way to tweens.

Have you attended the MAGIC Show? What was your favorite thing? Let us know in the comment section below.

Elizabeth Crane

Elizabeth Crane grew up not wearing a helmet, drinking from the hose and not wearing a seat belt. She managed to survive and now spends her time developing websites, drinking coffee, and eating chocolate.

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