Las Vegas Conventions – Souvenir and Resort Gift Show
The Las Vegas Convention Center is hosting one of the most beloved Las Vegas conventions this week. The Las Vegas Souvenir and Resort Gift Show 2011 is happening from September 20-23, 2011.
Urban Exposition is organizing the event which will fill out the N-3 and N-4 halls with over 800 trade show exhibitions. No speakers are currently announced yet. The trade halls are open between 9:30 AM up to 5:00 PM for both business and public participants. The Las Vegas Convention Center is located at 3150 Paradise Road, Las Vegas, NV.
What to Expect at the Las Vegas Souvenir Show
The Las Vegas Souvenir Show is deemed the national event for the resorts and souvenir merchandise industry. The growth and progress of this yearly event has resulted in an extension from a former two day event into a four day trade affair. Top brands and growing businesses in the souvenir and resorts world will participate as attendees or exhibitors in this year’s event.
Expect to see souvenir items from tourist destinations, resorts merchandise, lodge, shirts and other logo products, shell and beach items, products with coastal, nautical, lake, or mountain themes, decorative and fashion accessories, toys and games, greeting cards, stationery, paper products, tablet top and gourmet items, and giftware for general purposes.
Participants, attendees, and visitors that benefit from this event are diverse and include:
- operators and businesses involved with souvenir shops
- beach and surf shops
- tourist attractions
- water parks
- kiddie parks
- amusement parks including distributors and manufacturers of amusement related equipment
- music and vending machines
- allied suppliers and traders
- entertainment centers
- bowling centers
- golf driving ranges
- miniature golf courses
- airport gift shops
- route operators
- consumer media
- party rooms
- gift shops
- arts and crafts
- specialty stores
- mail order catalogs
- floral shops
- home furnishings
- accessory shops
- shopping centers
- department store chains
An aggressive marketing campaign was utilized to attract a greater market for the Las Vegas Souvenir Show. Over 4,000 conventioneers are estimated to come to the event.
Some of the methods of marketing include direct mail to multiple retailers, programs to support exhibitors such as free invitations and sticker reminders of the event, an advertising campaign through related publications, press releases and PR opportunities. They also actively performed telemarketing to large scale retail companies and Internet Marketing where retailers can register and find more information as well as updates. They even faxed broadcast campaign to buyers, and hotel discounts for buyers.
If you would like your upcoming Las Vegas tradeshow or convention featured at Las Vegas International Press Club, drop us a line with details and images for the event.