Branding Trade Shows

The Importance of Your Logo for Trade Show Branding

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Does your brand identity truly represent your business, products, or services? Trade show display branding is critical to your overall success at conventions. If it isn’t spot on, you are not making the most of a significant opportunity.

Trade Show Exhibits for SaleTrade Show Exhibit by the Design Factory

Your trade show display branding is extremely important for many reasons. Your company logo or brand should be visible on hanging banners for trade shows, display boards, promotional and informational materials available to visitors, and anywhere else that you can place this brand without being excessive.

A Logo is the central, identifiable visual element that helps customers discover, share and remember a company’s brand.


You want the world to know about your company and recognize what your products can do. If you do not have exceptional brand recognition then this will not happen. Your business could fall through the cracks and be forgotten within seconds. Placing your brand in many places around your booth will help people realize that you are an important player in the industry.

Trade Show Display Branding

The most effective branding efforts by companies have led to their products becoming household names all across America. Almost everyone recognizes the Nike stripe and a number of other very well-known logos, and you want your business to be just as effective and successful. Without the right branding strategy, you may fall short and be overlooked instead.

Without Your Logo Any Trade Show Display Branding is Far Less Effective

Any trade show display branding that does not include the company logo is not complete, and this mistake could cost you in terms of traffic and sales both during the event and after it is over. Your logo will make the display more effective because people will remember a symbol or powerful message better and be more likely to buy from you.

Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs.

Source: Karl Lagerfeld

Why Should You Place Your Logo on Hanging Banners for Trade Shows?

Most booths use hanging banners for trade shows, and when these items include your business logo they can be a powerful tool for trade show display branding. When visitors arrive and scan the show floor these banners will make your logo highly visible, and help your area to stand out better in the crowd.

Help Consumers Recognize Who You Are so They Look for You

When you have a strong trade show display branding strategy you are helping consumers recognize who you are and what you offer. This means that they know you exist, the very first step in the process, and they will be more likely to look for you when they need the service or product that you can provide.

Build Trust in Your Business and Products with a Logo that has a Professional Look and Feel

The logo that you have chosen for your company and your trade show display branding needs to be professional and appealing, whether it is placed on display boards, table covers, hanging banners for trade shows, or other items in your area. This will help your business build trust with consumers and show that you provide quality products or services.

A good logo builds trust and a strong logo will help to pull your brand together.

Source: crowdSPRING

Reach Potential Customers on a More Personal Level

The trade show display branding that you use is not intended to provide complete information to visitors. However, it can help you reach potential customers on a more personal level whether the logo is visible on hanging banners for trade shows or other items. Let your logo and brand grab the attention of the visitor and draw them in so your booth staff can provide further information.

Do you agree that trade show display branding is very important for a business? Why or why not?

Elizabeth Crane

Elizabeth Crane grew up not wearing a helmet, drinking from the hose and not wearing a seat belt. She managed to survive and now spends her time developing websites, drinking coffee, and eating chocolate.