Are Custom Exhibit Booths Right for Your Business?

Determining whether custom exhibit booths are right for your budget may seem like a difficult decision. However, when you know all of the benefits and drawbacks involved you will be more capable of making an informed decision that works well for your company and your situation. Sometimes these trade show exhibits are perfect, at other times they are just more expensive.

The trade show exhibit company you choose to build your booth will help you determine what is best for your business. Read our article “7 Important Questions when Comparing Trade Show Exhibit Companies” here.

Only you can decide whether the pros outweigh the cons with this exhibit type. The right answer is different for each company and there is no one size fits all choice that works in every case. Standard options are less expensive but they may not be as original and unique or give you the same pop and pizzazz.

Some important considerations when you are trying to choose the right exhibit or booth type are your personal preferences, your end goals, your available budget, and even the level of appeal and originality that you want to get. These factors can help you decide whether a standard pick is best or if you should use a custom option instead.

The Pros and Cons of Custom Exhibit Booths

Custom exhibit booths have both pros and cons, and you need to know what these are so you can decide whether this is the best choice for you and your business. The benefits that you can get include:

  • A one of a kind exhibit that is unique.
  • A display that reflects your company completely.
  • Attention getting in a good way.
  • More bang for your buck.
  • Complete design control with few if any limitations.
  • Meet your individual display needs with little effort.

There are also some disadvantages with this type of booth that you need to be aware of. These may include:

  • A higher cost because of the customization.
  • More time may be needed to create the finished exhibit and deliver it to you.
  • You may need to be more involved in the design process.

Standard Trade Show Exhibits May Not be Unique

Standard trade show exhibits are often cookie cutter, and there may be other vendors at the event with similar booths. This will detract from the appeal that your display has, and you will be more likely to see less traffic as a result. If you want unique and original designs then custom exhibit booths can be the best way to get this.

Will Your Budget Cover a Customized Pick?

Custom exhibit booths will typically cost more, because there is more time and effort involved in creating your order.  These trade show exhibits can range from just a little more expensive to a total cost that is very high. You need to consider your budget before you approve any final design to make sure you can cover the cost without overextending your business.

…the cost of a rental is about 30% of the price of similarly sized, one-of-a-kind exhibits.

Source: Skyline Trade Show Tips

Are You Willing to Put in the Effort to Completely Customize Your Booth?

If you are considering custom exhibit booths then you should be prepared to spend more time and effort in the process then you would for a standard pick. This additional time and effort is needed to ensure that the end result meets your expectations and gets the results that you are hoping for.

Always coordinate with event organizers to make sure your exhibit meets all of their specifications. To see an example of booth specifications from the American Psychological Association, Washington D.C. Convention, click here.

Your Personal Preferences and Goals Will Help You Make This Decision

Finished custom exhibit booths will be based on your personal preferences and desired goals, and you will need to decide if these factors can be met with standard trade show exhibits or if you need to create something original and unique that is customized just for you.

Have you ever used custom exhibit booths or do you go with the standard choices every time?

Elizabeth Crane

Elizabeth Crane grew up not wearing a helmet, drinking from the hose and not wearing a seat belt. She managed to survive and now spends her time developing websites, drinking coffee, and eating chocolate.

Leave a Comment