Trade Show Staffing Tips for more Success
Have you ever been to a trade show exhibit and found that you couldn’t wait to get away from the staff manning the booth? Trade show staffing is one of the most important aspects to consider when promoting your products or services at a convention.
Trade show staffing for Las Vegas conventions can be a very big factor in the success that you have at these events. There are some tips that can help you choose the right staff and make sure that they are properly trained and informed. This may seem like a small thing but it is one of the most important because your staff reflects on your company.
- One of the best tips is to make sure that you make your expectations very clear, and that your staff understands what they are expected to do and how to fulfill their responsibilities.
- Pay just as much attention to the small things as you do to the biggest components. Even a minor flaw or imperfection could drastically reduce the visitors and sales that you see from the event.
- The body language used by your staff can be a deal breaker, or a reason for visitors to stop by and see what you have to offer them.
- Make sure that your staff remains professional at all times, and instruct them to do any eating or drinking away from the area and out of the booth.
- Send your people out in the aisles to greet visitors as they flow past your area rather than staying in the booth all the time.
- Give your personnel all of the information that they will need about your business and products so that they are well informed and can answer questions.
Make Your Expectations Clear to All Trade Show Staffing Personnel
When you hire trade show staffing it is very important that you let each individual know what is expected in this position. Without clear guidelines your staff may not know what they are supposed to do, and this could impact your bottom line and your company reputation by making your employees look less than competent.
Small Things Can Have a Big Impact on Your Las Vegas Conventions
When it comes to Las Vegas conventions even small things can make a big difference when it comes to trade show staffing. Your people should greet visitors with a smile, thank them for stopping by, and make sure that they are spending time with potential customers instead of talking with colleagues.
Body Language Can be a Deal Breaker
Body language is crucial when it comes to trade show staffing. If visitors see your employees sitting around looking bored, crossing their arms or legs, or using other nonverbal clues that are less than inviting this should be addressed immediately.
Arms rigidly locked over the chest, a clear non-verbal cue that the arms’ owner doesn’t want to do any talking!
Do Not Allow Staff to Eat or Drink in the Booth
Instruct your trade show staffing personnel to eat, drink, and make personal calls away from the booth. When your booth is staffed by individuals who are eating, drinking, or talking on cell phones this is not very inviting. Visitors may be hesitant to ask questions or even stop by because they do not want to interrupt the staff member.
Have Staff Get Out in the Aisles and Greet Traffic
Instruct your trade show staffing employees to leave the booth and actually get out into the aisles, greeting people and drawing them into your area. This will help people feel welcome and make them more likely to see what you can do for them.
Make Sure Your Staff is Well Informed About Your Products and Services
The goal of trade show staffing for Las Vegas conventions is to get your brand out there and get your products and business noticed. If the people that you use are not well informed about what you offer the public then they can not help you meet this goal, and they will not have the needed answers for visitors.
What other trade show staffing tips have you found to be helpful?