Posts, Articles, and News

Trade Show Marketing

6 Fantastic Trade Show Marketing Tips for Small Businesses

By Elizabeth Crane / August 2, 2013

Trade show marketing tips can help you get better responses and results from your next event, and small businesses have to balance between cost and impact. One of the best tips is to plan your strategies and material orders as far in advance as possible. A press release issued by your company can be a…

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Becoming a Journalist

Becoming a Journalist in the age of New Media

By Elizabeth Crane / August 1, 2011

With newspaper circulation seeing a rapid decline becoming a journalist has been far from many young professional’s goals. The Internet has brought a world of new media that the printed media was blind-sided by. So what does the future of new media hold for journalists? Gone are the days when we gathered around the television…

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Traditional Journalists

Are Traditional Journalists the Next Endangered Species?

By Erin Walsh / June 29, 2011

In my last post entitled, “Cyber Journalism and the Future of New Media”, we embarked on a pretty sensitive topic for many journalists. The fact of the matter is that journalists and other professional writers may have a much harder time making a living, due to the decreased relevancy of print media. Considering that many…

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How to Write Great Headlines Without Giving Yourself a Headache

By Elizabeth Crane / June 3, 2011

Your headline is the most important sentence of every article you write, edit, or buy.  That’s because no matter how great your article is, few people will ever read it unless your headline grabs them by the eyeballs and pulls them in. Great headlines that grab your reader’s attention are tantamount to the success of…

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Writing and Editing Team up for Success

By Erin Walsh / June 1, 2011

So you’ve written a magnificent piece of work. You don’t see one single thing wrong with it. Then along comes the dreaded editor. Writing and editing do not need to be like water and oil. You can’t have one without the other. Editing writing is absolutely necessary and should never be overlooked. In days of…

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Internet Writing—has it changed the Face of Journalism?

By Erin Walsh / May 21, 2011

The online free encyclopedia Wikipedia defines a journalist as one who “collects and disseminates information about current events, people, trends, and issues. His or her work is acknowledged as journalism.” Just the other day, I received a letter from one of my Internet writers. I’ve trained this woman since about 2008 (and it’s been a…

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