Posts, Articles, and News
6 Marketing Trends Every Business Needs to Know to Survive
Michael Schudson, author of Advertising: The Uneasy Persuasion, said “Advertising generally works to reinforce consumer trends rather than to initiate them.” Marketing trends have changed dramatically over the years. Keeping…
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Who’s Reading What in the World of New Media?
On Wednesday, I discussed the ways that journalists aren’t going to be up to the task of living and working in the New Media, unless they specifically make themselves ready…
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10 Terrific Convention Marketing Ideas for Small Budgets
Is your budget for marketing less than you would like? You don’t need a Fortune 500 company financial plan to market effectively at conventions. Our convention marketing ideas will help…
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