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6 Marketing Trends Every Business Needs to Know to Survive
Michael Schudson, author of Advertising: The Uneasy Persuasion, said “Advertising generally works to reinforce consumer trends rather than to initiate them.” Marketing trends have changed dramatically over the years. Keeping…
Who’s Reading What in the World of New Media?
On Wednesday, I discussed the ways that journalists aren’t going to be up to the task of living and working in the New Media, unless they specifically make themselves ready…
10 Terrific Convention Marketing Ideas for Small Budgets
Is your budget for marketing less than you would like? You don’t need a Fortune 500 company financial plan to market effectively at conventions. Our convention marketing ideas will help…
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