Is your budget for marketing less than you would like? You don’t need a Fortune 500 company financial plan to market effectively at conventions. Our convention marketing ideas will help you succeed at trade shows and conventions without breaking the bank. There are many convention marketing ideas … [Read more...] about 10 Terrific Convention Marketing Ideas for Small Budgets
Michael Schudson, author of Advertising: The Uneasy Persuasion, said “Advertising generally works to reinforce consumer trends rather than to initiate them.” Marketing trends have changed dramatically over the years. Keeping up with them can be a full-time job. Staying on top of the current … [Read more...] about 6 Marketing Trends Every Business Needs to Know to Survive
On Wednesday, I discussed the ways that journalists aren't going to be up to the task of living and working in the New Media, unless they specifically make themselves ready to be. But what makes working in new media so important? Let's take a look at some hard, cold facts: Some Hard Cold FACTS that … [Read more...] about Who’s Reading What in the World of New Media?